Our approach to

Lead Scoring

Generating traffic is only the first goal in a campaign. The detailed data we have access to allows us to evaluate the sales-readiness of every prospect that leaves their digital footprint, which helps determine whether they need to be fast-tracked to sales or nurtured with more content. We utilize demographic and firmographic attributes, such as company size, industry, and job title; as well as behavioral scoring such as clicks, keywords, and web visits.