Our approach to

Analytics Consulting & Implementation

Whether your goal is to run an online media campaign or create brand awareness, you’re going to want to track the performance of your efforts. That’s where we come in. Highnoon has helped many clients with efficient tracking and reporting strategies. We transform data into information and insights so that numbers aren’t just noise, they offer clarity and direction.

What do you want to learn about your website? What do you want to learn about your customers/users? Who will need access to this data? How often will this data be reviewed? We support you in finding the right solutions for your particular business needs. We audit your existing account to bring you up to speed with best practices, and cleaner reporting processes.

While Google Analytics is in a time of uncertainty as it shifts from Universal Analytics to Google Analytics 4 (GA4), we help clients rethink their data and future-proof their measurement strategy and reporting process.

Consulting Services we offer:

  • Audit of Google Analytics accounts and properties
  • Update Google Analytics and/or Google Tag Manager to ensure best practices
  • Audit of Google Tag Manager accounts
  • Dashboard creation for individual client needs
  • Implementation of Google Analytics: Universal Analytics & GA4, cross-domain tracking, pass-through UTM strategies, inclusion of GCLID into forms
  • Implementation of Google Tag Manager